Brooks wins “Best of the Best” award for new product catalog - Updated product catalog recognized as top “Literature/Selling Piece” by tED Magazine
Posted Monday, October 10, 2016
FARMINGTON HILLS, Mich. (September 29, 2016) – Brooks Utility Products, a supplier of electric metering products for the utility industry for 143 years, has won the “Best of the Best” marketing award in the “Literature/Selling Tool category” from The Electrical Distributor, also known as tED magazine. Brooks was honored for their new catalog, which was reorganized and updated to better serve Brooks customers.
“Brooks redesigned, reorganized, and rewrote its electric metering product catalog – and it was based on customer and market research. We like how each section told a true story or a product developed to meet customers’ evolving needs,” said the judges of the tED awards.
Through the redesign, Brooks produced a new catalog that is easier to use and differentiates the Brooks’ brand based on a “legacy of innovation” in providing products that meet the evolving needs of utilities.
The new catalog makes searching for products easier for Brooks’ customers and distributors with readability, re-organization of product categories to reflect a changing industry.
The revamp created a more visually consistent piece with other recently refreshed collateral (such as exhibit displays and product specifications sheets), including use of three icons representing products for safety, reliability or security. High quality photos with rich colors and close-up product images convey the sense of Brooks’ product excellence.
“With the new catalog, we’ve made a number of changes to make it easier for our customers to use it as a tool to start finding answers to their projects and challenges,” said Scott Mann, Brooks director of marketing. The new catalog organizes products into sections based on how customers use the catalog to solve problems (e.g. products that disconnect, products that secure, etc.) rather than only by product form (products that are rings, keys, locks, etc.). There are new sections to respond to new metering needs of a changing power grid (e.g. metering with solar, electric vehicles, etc.).
One new feature of the catalog includes “origin stories” and “innovation milestones” scattered throughout the catalog, showing how Brooks developed particular products on request as utilities’ needs evolved.